Five Tips for Marketing New Build Developments

9th February 2023

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As a property developer, marketing your new build development is essential to effectively sell your properties. In today's competitive market, it's important to have a solid marketing strategy in place to stand out from the crowd. In this blog post, we'll discuss some tips and strategies for marketing your new build development and reaching your target market.

Property Marketing in 2023

In today's fast-paced and ever-changing real estate market, property buying behavior for those looking for a new home has changed. Particularly in light of the impacts of the pandemic. With homebuyers shifting towards virtual browsing and online research, traditional offline marketing strategies are no longer enough to meet the expectations of potential buyers. This can present a challenge for property developers, who may not have a background in marketing. Eith the right approach and the right tools, new ways of marketing can be easy and rewarding.
To maximize returns and reach high-quality leads for their projects, property developers must stay current with the latest trends and behaviors among homebuyers. The competition in the real estate sector is fierce, and not staying relevant and up-to-date can lead to sub-optimal results and lower returns on investments. Who would have though Tiktok and Facebook would have been important to Property sales 5 years ago?
One key aspect of staying current is utilizing digital marketing strategies. With homebuyers turning to the internet to begin their property search, it's crucial for real estate professionals to make sure their properties are visible where their target audiences are spending their time. This includes social media channels such as Facebook and Instagram, real estate portals such as Propuno, and search engines on the web. By using online platforms and tools, property developers can market their new developments and stand out from the crowd.
In this article, we'll explore how property developers can reach high-quality leads for their new developments and maximize their returns. We'll delve into the latest marketing trends and strategies for new developments, including creating a strong brand, utilizing digital marketing tactics and techniques to sell off-plan properties, and reaching your target market. Whether you're a seasoned professional or new to the industry, this article is designed to provide you with the information you need to take your marketing efforts to the next level.

Visualise the end result for New Homes

When it comes to marketing new developments, it's essential to have a solid strategy in place to effectively reach your target market and stand out from the competition. And one of the most important elements of this strategy is being able to give potential buyers a clear and realistic idea of what their new home will look like. That's where computer-generated imagery (CGI) comes in - it allows buyers to visualize the end result of the property even before the first brick is laid.
But it's not just about giving buyers a visual of the property, it's also about selling them a lifestyle. Research shows that when buyers are presented with adverts that depict an aspirational lifestyle, they are more likely to be interested in making a purchase. And this is where creating a strong and consistent brand comes in. You need to know your target audience and create a development brand that appeals to them. By doing this, you'll be able to establish a memorable presence both online and offline throughout the building process.
And by bringing CGI and branding together in brochures and on microsites, you'll be able to effectively market your new development and reach a wider audience. So, whether you're a seasoned professional or new to the industry, it's crucial to have a comprehensive marketing strategy in place to sell your new build developments and maximize your returns.

Effective Marketing to find the right buyer

When it comes to selling a new development, having a clear and effective marketing strategy is crucial. One of the main goals of any property developer should be to generate as many high-quality leads as possible. But in order to do this, it's important to consider a number of factors such as timing, target audience, and marketing techniques.
One strategy that can be effective is to run an awareness campaign at an early stage of the project, as well as just before the project units are available for sale. This will help generate interest from the beginning and kick-start the sales process. It's all about being present at the right time and place and targeting the right audience.
To reach your target audience, it's important to make sure your project is visible on the right platforms. For example, if you're targeting international buyers, it makes sense to list your development on a property portal that operates in several countries. On the other hand, if your project is suitable for domestic interest only, it's more effective to list it on a portal that specializes in your local market.
When it comes to the information you're displaying on the portal, it's important to include specific details about the development project such as information about the neighborhood and surrounding area, transportation facilities, and unit-specific information such as prices, size ranges, and floor plans. This will make it easier for potential buyers to find the information they're looking for and increase your visibility in search engines like Google.
It's also important to continuously update relevant information on the property portal and your own website as the project progresses. Share updates that the audience would find interesting, such as images of the units and the surrounding area.

Sell your new home benefits

When it comes to selling new build developments, it's important to highlight the benefits of buying a new home compared to an older property. Many buyers may not be aware of the advantages of new builds, such as lower running costs and ease of maintenance. Additionally, new build homes can be customized to the buyer's preferences, and the sales process is typically less complicated.

One way to effectively market these benefits is to include them prominently in your marketing materials and website. For example, make sure to mention the cost-effectiveness and energy efficiency of new builds, as well as the availability of help-to-buy schemes and green mortgages. Optimizing your website for relevant search terms, such as "cost-effective housing" and "help-to-buy schemes" can also help increase visibility to potential buyers.

Internationally, payment terms can be a strong selling point for investors or for international buyers. Make sure you can share this across all marketing material.

Create a Strong Development Brand

Creating a strong development brand is crucial for reaching your target market and standing out from the competition. It's important to understand your target audience and tailor your marketing efforts to their needs and expectations as potential buyers. By creating a brand that speaks to your target market, you'll be able to raise awareness and gain recognition from the local community throughout the building process.
It's also important to have a consistent look and feel across all marketing channels. This includes your website, brochures, microsites, and social media platforms. By maintaining a consistent brand image, you'll be able to establish a strong and recognizable presence in the minds of potential buyers.

Utilize Digital Marketing Strategies

In today's digital age, it's important to have a strong online presence to reach your target market. This includes utilizing social media channels such as Facebook and Instagram, real estate portals such as Propuno, and search engines on the web. By using these platforms and tools, you'll be able to effectively market your new developments and reach a wider audience.
One effective strategy is to create a microsite for your development. A microsite is a small website that provides potential buyers with all the information they need to know about your development in just a few pages. This is a great way to engage with potential buyers and encourage them to register their interest early in the building process.

Make the Site Itself Hard to Miss

On-site signage is essential for making your new development known to the local community. This includes site boards, hoardings, banners, and direction signs. As the building process progresses, make sure to keep your site signage fresh and up to date, showcasing remaining plots or any new incentives. This will create curiosity and lead potential buyers to your site.

Keep Interested Customers Updated

Buying a new home is a big decision, and potential buyers will want to keep informed about the progress of the development. One way to do this is by adding potential buyers to a mailing list and setting up an email newsletter. This is a great way to hold people's interests and keep them updated as the development progresses. It's also a great way to emphasize the benefits of buying a new-build and provide details of promotions and finance schemes, such as part exchange.

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